Gradient Systematics
Travel demand modeling visualization

Travel Demand Modeling

We develop, adopt, maintain, and enhance travel demand models to forecast traffic at metropolitan and statewide levels, with full in-house capability for all essential modeling activities.

Full In-House Modeling Capability

Our team conducts all essential modeling activities in-house, including adoption, calibration, validation, and application of models as well as writing and executing model scripts. We are experts in a variety of TDM methodologies, including four-step and activity-based models.

We assist clients in adopting more sophisticated traffic forecast approaches in the travel demand modeling framework, providing decision-makers with better tools.

20+ Years of Travel Demand Modeling Experience
8+ MPO Models Applied Across Texas
TxDOTNTTACDOTFDOTVDOT

Modeling Capabilities

From traditional four-step models to advanced simulation and behavioral forecasting.

Four-Step Modeling

Traditional trip generation, distribution, mode choice, and assignment processes for metropolitan and statewide forecasting.

Activity-Based Modeling

Familiarity with activity-based TDM methodologies alongside traditional four-step approaches for metropolitan and statewide forecasting.

Traffic Simulation

Macroscopic, mesoscopic, microscopic, and hybrid simulations to study operational efficiency, analyze traffic impacts, and support stakeholder presentations for DOTs, regional agencies, and private sector clients.

Model Development & Enhancement

Full in-house capability for model adoption, calibration, validation, application, and script development across all major TDM platforms.

Software & Platforms

Hands-on experience applying and developing models across industry-leading platforms, enhanced with mobility data during calibration and validation.

TDM Platforms

  • CUBE Voyager
  • TransCAD
  • VISUM

Simulation Platforms

  • TransModeler
  • Synchro
  • VISSIM
  • Avenue

Mobility Data

  • StreetLight
  • Replica

MPO & Statewide Model Experience

Our staff are well-versed in utilizing travel demand models for many MPOs across the United States, with particular depth in Texas.

Texas Statewide Analysis Model (SAM)
Dallas/Fort Worth
Houston
San Antonio
Austin
El Paso
Amarillo
Brownsville
Laredo

Need Travel Demand Modeling Expertise?

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